The
Ordinary.

Woman applying Niacinamide 10% + Zinc 1% serum to her face
The Ordinary Niacinamide 10% + Zinc 1% serum displayed on a wet stone surface
Woman holding The Ordinary Niacinamide 10% + Zinc 1% serum beside her face

BESTSELLER · STEP 2 · TREAT

High-performance skincare built around familiar ingredients, transparent formulations, and purposeful routines.

  • Niacinamide 10%
  • Zinc PCA 1%
  • Oil-free
  • Vegan
SHOP NOW Rs. 1,700 EXPLORE ALL SERUMS →
Not sure where to start? Shop by concern ↗

Free shipping over Rs. 5,000Cash on delivery30 ml

0103
Vegan & Cruelty-FreeOfficial product highlights
Free ShippingOn orders over Rs. 5,000
Cash on DeliveryPay when it arrives
Oil & Alcohol FreeWater-based serum

Best Sellers

Timeless Essentials

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Skincare without the unnecessary.

Ingredient-led formulas, clear purpose and a product experience that keeps the focus on what is inside the bottle.

Ingredient-led

01

Formulas are presented around their active ingredients and intended skin concerns.

Purposeful routines

02

Each treatment has a clear place in a considered skincare routine.

Transparent by design

03

Product information stays direct, readable and easy to explore.

Shop by Concern

One formula, built around the skin concerns that matter most.

Free shipping over Rs. 5,000

Cash on delivery available. Order today and pay when your serum arrives.

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Let’s Find the Best Care for Your Skin

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Freshly Curated Finds

Ingredient-led serums to nurture your skin and reveal a natural, healthy-looking glow.

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In Every Bottle

Niacinamide 10%Zinc PCA 1%Oil-FreeVeganWater-BasedAlcohol-Free

Glow Starts with You

A water-based serum made to smooth, brighten and balance — morning and evening.

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The Perfect Formula for Radiance

A thoughtful blend of two familiar actives, in a lightweight water-based serum.

Niacinamide 10%

Helps smooth, brighten and support the skin barrier.

Serum flowing from a glass dropper

Zinc PCA 1%

Helps control the look of visible shine and congestion.

Oil & Alcohol Free

A lightweight, water-based serum for everyday use.

Vegan & Cruelty-Free

Official product highlights. pH 5.00–6.50.

Woman applying serum to her cheek with a dropper

Gratitude in Every Word

See how our customers achieved visible results and found skincare they can finally believe in.

5.0 (3 Reviews)Customer reviews
“I love how clear the ingredients are. The Niacinamide serum has become a staple in my morning routine.”
Aisha K.
“A lightweight serum that sits well under moisturizer and never feels sticky. Easy to keep up every day.”
Maya R.
“Simple, honest and affordable. I finally have a routine I can actually stick to.”
Sana M.